Better UX is almost never rocket science. In fact it’s usually the sure steady process of applying established patterns to your domain and making sure the result is what customers expect.
On May 28, 2016, Google’s Inbox by Gmail turns one year old. Today I spent some time to take a closer look. It’s a thing of beauty.
When it comes to reading email on mobile (the world’s dominant platform), we’re all like over-amped weekend skiers schussing the blue runs. All we want to do is go straight down as fast as possible. Over and over. What we do NOT want to do is have to decelerate and make a bunch of awkward wide turns all over the slope. That’s no fun at all.
But that’s what email that has not been formatted correctly for mobile forces us to do.
Just because there is no data to show does not mean there is no show. In any experience, digital or physical, when there’s an audience in the house the show is always on.
Two possible ways to handle no data.