Typeface is all important to your design.

If text is involved, typeface is at the heart of the user experience.

In spoken language, the same sentence could come across very differently depending on accent.  Think of the range of tones between London, New York, Bombay, Dublin.

Which one does your brand speak in?

It’s the same for language we read.  Typeface creates the experience and should always be carefully considered.

TypefaceMatters

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