Back in January I covered the first annual O'Reilly Design Conference in San Francisco for UX Booth. Put on by the seminal tech publisher and force Tim O'Reilly, the gathering of designers did not disappoint.
Here's my first article for UX Booth on the experience, recapping a great keynote by Airbnb's Head of Experience Design, Katie Dill, on how to design for offline experiences.
Katie Dill at the 2016 O'Reilly Design Conference.
In our everyday digital travels, we grow accustomed to certain patterns and interactions. Best practices evolve quickly. As soon as there's a better way to do something, it becomes the norm. The UX bar is only raised over time - never lowered.
With millions and BILLIONS of consumers now expecting great design and user experience, getting even a small detail wrong can be a problem.
Here's an example of how a seemingly tiny design issue actually makes a noticeable difference in everyday usability.